FOR MADAM PROFESSOR

For the second discussion, consider the following good research questions:

• What are the perceived strengths and weaknesses of our retail operations?
• What is the demographic profile of visitors to our website?
• To what extent has the new advertising campaign been successful in creating the high-quality, customer-centered corporate image that it was intended to produce?
• How has the new packaging affected the sales of the product?
• How do price and quality rate on consumers’ evaluation of products?

Choose two of these and develop related, but ineffective, poorly-written research questions for each.

In your responses, conclude why the questions are no longer well-defined research questions? Consider the relevance and the feasibility as well as the observable outcomes.