M6, Assignment

Read (required):

• http://online.wsj.com/article/SB10001424052702303379204577474961075248008.html (Links to an external site.)
• http://www.clipsyndicate.com/video/playlist/12666/3932732?title=consumer_electronics_2     (Links to an external site.)(KOIN, Nordstrom, CellPhone Tracking)
• http://www.wired.com/business/2011/11/malls-track-phone-signals/ (Links to an external site.)

Go to this website and browse around: http://www.pathintelligence.com/ (Links to an external site.)

Answer these questions and restate the questions before each answer. Reference your text at least once in your answer giving page numbers.  Minimum word count is 350.

1. What, if any, are the privacy issues in this situation?

2. Answer: Yes! Business should continue to use cell phones to track buying behavior! OR No! Businesses should not continue to use cell phones to track buying behavior! Defend your answer.

3. Generally, do you expect consumers will be receptive, indifferent or resistant to the use of mobile tracking at retail stores?

4. Would you opt-in to be tracked by your cell phone while shopping and/or browsing either anonymously or with your customer information known?