M & M - for baber makayla

Assignment Questions

1. What are the unique strategies that the emerging-market companies employ in pursuing globalization?

2. What strategies will M&M have to employ in the U.S. to be able to sell its SUVs?

3. What are the various alternatives in front of M&M in building its brand at the global level?

You will also integrate the questions throughout as part of your analysis. In addition, be sure to address the following:

• Provide a cultural profile of the company and it's historical background

• Discuss the communication issues as they move into emerging markets such as the United States

• Discuss the staffing policies and HR challenges that will be used

• Discuss leadership and motivation.

• Explain issues of concern that should be addressed

• Describe the organizational structure and changes necessary to facilitate expansion