Lululemon’s Case study
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Germano, Sara (June 1, 2016). Lululemon Founder Chip Wilson Criticizes Company's Management. Wall Street Journal.
Helliker, K. (2010). Lululemon Grows Fast on a Slim Budget. Retrieved from: http://www.wsj.com/articles/SB10001424052748703960004575481890366935552
King, C., Kapner, S. (2013). Lululemon Founder Puts Quality Issues on Customers. Retrieved from: http://blogs.wsj.com/canadarealtime/2013/11/07/lululemon-founder-puts-quality-issues-on-customers
Lululemon Athletica Inc. 2015 (or most recent annual company filing 10-K with the U.S. Securities & Exchange Commission; www.sec.gov or see the Investor Relations section of the company's website.
lululemon athletica: our company history. (2015). Retrieved from: http://info.lululemon.com/about/history
lululemon athletica: who is lululemon athletica. (2015). Retrieved from: http://info.lululemon.com/about/
Mattioli, D., Jones, K., (2013). Lululemon Yoga Pants Pulled From Stores for ‘Sheerness’. Retrieved from: http://www.wsj.com/articles/SB10001424127887323415304578368911367151242
Ng, S. (2013). CEO Bows Out at Lululemon. Retrieved from: http://www.wsj.com/articles/SB10001424127887324634304578537712064607592
Pearson, Bryan. (April 23, 2015). Lululemon's ABC's of Marketing: Keeping the Family Jewels Safe. Forbes.
Rupp, L. (2015). Lululemon Redefines the ABCs With Anatomy-Friendly Pants for Men. Retrieved from: http://www.bloomberg.com/news/articles/2015-03-26/lululemon-redefines-the-abcs-with-anatomy-friendly-pants-for-men
Soni, P. (2014). Why A New Product Approach Is Vital For Lululemon.http://marketrealist.com/2014/12/new-product-approach-vital-lululemon/
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