Loyalty

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Describe three businesses that have won your customer loyalty – places you enjoy doing business and are likely to remain a customer. What, specifically, causes you to give them your loyalty?

Then, visit the web site of two of the following corporations mentioned in your chapter reading assignment for Lesson 1 known for their customer loyalty:

  • Wegman’s Food Markets
  • REI
  • Edward Jones
  • The Container Store
  • Marriott
  • Nordstrom’s
  • FedEx
  • Zappos
  • Costco
  • Southwest Airlines

Share with the class three examples of what they do according to what you found as a result of your Web surfing

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