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1. Based on a quick search (<2hrs), discuss how adding a flash-sale channel, as practiced by Rue-la-la, to other channels (.com & app, store) can benefit overall demand characteristics, willingness to pay and market mediation cost. You may use the following links as a starting point for your quick search:

http://www.retailtouchpoints.com/in-store-insights/2474-rue-la-la-cmo-shares-views-on-flash-sale-model-success-and-future-plans

https://www.ruelala.com/boutique/?scid=scawd3006640&gclid=CKqH2-Cdr8ICFfLm7Aod2GAAQA&cm_mmc_o=Vzbp%20mwzygt*7BBTkw%20mwzygt*qAw%20_yzEpwp*NnSn

http://www.wsj.com/video/how-i-built-it-rue-la-la/02859371-74C0-4FD0-B83D-FCDD1304E73D.html

NO PLAGARISM !!!

I need 2 pages minimum for this answer.