Long-Term Investment and Cost-Benefit Analysis Part 2

When it comes to expanding the business, there are many factors that comes into play in determining whether to expand or shut-down the business. For example, McDonalds took the decision to close some of their restaurants based on exchange rates fluctuations that kept the business form running normally. How would you evaluate the criteria that is important for the business on whether to expand or not while you integrate a country specific factors?