Logistics marketing
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Suggest ways in which logistics can play a part in the marketing mix for:
a a manufacturer of cleaning products like CleanCo (Case study 2.4);
b a retailer such as Tesco (Case study 1.1);
c an automotive repair and recovery firm such as Talleres Auto (Case study 1.6);
d food suppliers such as CN and CS (Case study 2.6).
In each case, specify the organization you have in mind and explain the reasons for your suggestions.
answer must be 1-2 paper
10 years ago
Logistics marketing
NOT RATED
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