local responsiveness and global standardization faced by each firm

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Companies: Kraft Foods & Rockwell Automation

Word count: 500 - 600

 

Discuss the pressures for local responsiveness and global standardization faced by each firm. Which experiences the greater pull toward local responsiveness? Why? Which faces a greater need for global standardization? Why? 

 

 

Support your arguments in all posts with the data and concepts from the readings, videos, and scholarly / reliable non-scholarly research!

 

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