Literature Review

2 headings- Halo Effect: Branding & Halo Effect: Social Responsibility

4 scholarly/quality research sources each to be reviewed total 8 sources

1000 words for each heading or total 2000 words for the total document

APA Format

Note from the professor:

On your Literature Reviews: Note that the L.R. is not a paper on a topic that has references to support your points. The focus should be on the sources themselves, with a sentence or two connecting your comments on the sources. For example, you might write something like this:

*"In 2005, Bert and Ernie presented interesting research on such-and-such. They found that. . ."

*On a related topic, a study by Cookie Monster (2007) presented evidence that chocolate chips are the preferred ingredient"

*Several years later, the focus of research changed and several studies indicated that. . ."Any form of cookie dough is acceptable" (Monster, C., 2009)

So, you see that your goal is to find a good way to organize the references and then write about them, with appropriate connections to make the whole paper feel cohesive.

I already have title page and abstract complete along with an introduction and overcoming halo effect section