Levi Strauss sells the same products, Levis and Dockers, to multiple channels of distribution, from high-image (Bloomingdaleâs) to low-image (Sears)....
karnaaLevi Strauss sells the same products, Levis and Dockers, to multiple channels of distribution, from high-image (Bloomingdale’s) to low-image (Sears). What would you suggest as a distribution strategy so that the company can better differentiate its products by channel and not suffer brand confusion problems?
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