. Lets think about how Marketing

. Lets think about how Marketing 
benefits the consumer, the firm and society. Perreault  discusses 
the L. L. Bean Company. Take a look at www.llbean.com and let's discuss what the 
consumer gets from this site in the way of information and offers and how Bean 
works to create an enduring relationship with their customers. Be sure to check 
out the various links at the bottom of their Home page.