Lesson 1

Assignment One

Chapter 1

Compare and contrast a four Ps approach to marketing versus the value approach (creating, communicating, and delivering value). Select and examine these approaches for at least one routine and non-routine problem.  What would you expect to be the same and what would you expect to be different between two companies that apply one or the other approach?  

Note: Please review my expectations for the assignment.  I expect your response to include 2 or more references from the APUS Library system (failure to include such references will detract from your grade on the assignment), and be presented in APA Format.  Deliverable length is a minimum of 2 body pages.