LEG 505 Week 5 Discussion 2: Market Research

Take a position on whether a government agency should be allowed extensive leeway in determining the methodology used to develop a market research plan in the acquisition and distribution of supplies and services. Provide a specific example of government spending that would support your position.

Analyze the importance and explain the value of a market research plan in the acquisition and distribution of supplies and services. Support your position with examples. Explain which aspect of the market research plan is likely to be the most valuable for those seeking to acquire a company.