learning team assignment week 2 marketing

Learning Team

Each week, your Learning Team will complete assignments related to creating a single, complete Marketing Plan. The learning team assignments from weeks 2-4 will culminate in the Marketing Plan: Final Paper due in Week 5. All project deliverables will focus on the same organization, with your team completing a different section of the marketing plan each week.  The project, in total, will represent 30% of your final grade in the course.

Marketing Plan: Phase 1 (1,400 - 1,750 words)

Due Week 2, Day 7; 2359 Hours AZ Time

Create a new product or service for an existing organization. Our company is Starbucks and we choose a delivery and catering service. This product or service will be the basis for your Marketing Plan Paper. Be sure to obtain your instructor’s approval of your product or service before beginning this project.

Prepare a 1,400-1,750-word paper to include the following:

1. An overview of the existing organization (history, years in existence, overview of current industries and product lines, last year’s annual sales and any other relevant information the team wants to identify).

1. A description of the new product or service.

1. An explanation of the importance of marketing to your selected organization’s success.this is my portion should be about 300 words

1. A SWOT(Strengths, Weaknesses, Opportunities, Threats) analysis on the new product or service.

1. The marketing research approach (quantitative and qualitative methods) you would use to develop the marketing strategy and tactics for this new product or service.

1. Remember to use APA format