Lead-Disc07

Thinking about the five steps in the creative process, identify how Jeff Bezos exemplified some or all of these steps in the creative process as elements of personal, political, and positional power to effect change in organizational culture.

Step 1: Opportunity or problem recognition – a person discovers that a new

opportunity exists or a problem needs to be resolved. The creative leader recognizes

a successful way to commercialize this development.

Step 2: Immersion – the individual concentrates on the problem and becomes

immersed in solving it, collecting information and considering alternatives and

solutions.

Step 3: Incubation – the person keeps the assembled information top of mind and is

engaged in solutions, even if on a subconscious level, while arranging the information

into meaningful new patterns.

Step 4: Insight – the person realizes a problem-conquering solution often in a random

moment or unexpected time. He or she experiences an “Aha” moment in which

information patterns fit into business solutions.

Step 5: Verification and application – the individual attempts to prove that the creative

solution has merit and business viability. The verification procedures include

gathering supporting evidence, using logical persuasion, and experimenting with new

ideas. The application process requires persistence and tenacity, as others tend to

first reject most novel ideas as impractical.

Instruction:

Please compose a 3-5 paragraph response as identified above.

Follow the rubric requirements (attached).

Sources must be cited with APA format.

Plagiarism is unacceptable. Must be less than 20% copied from source.