LASA 1-The Buying Process

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Hello, I need assistance in a two part assignment. Part 1 is a 6-8 page report and the other is a 6-8 page powerpoint presentation. They are due on 6/22/16 so if I can have it in by 2pm Pacific Time so I can submit it. I've included the grading criteria as well.

LASA 1—The Buying Process

Every product or service has a buying process, even digital products and services. In this assignment, you will research and analyze the buying process for an online product or service, with which you (as a consumer) are familiar, from a business point of view.

Begin by researching an online consumer product or service (such as an e-Book from the Kindle store or a movie from the iTunes store). Choose an online product or service with which you are familiar and have purchased in the past.

Next, write a report to evaluate its buying process from the marketer’s point of view using the five stages of the buying decision process.

Remember, the five stages are as follows:

Problem recognition
Search and determination of alternatives
Evaluation of alternatives
Purchase decision
Post-purchase evaluation

Note: Use the grading criteria for this assignment to guide your report. Be sure to include these details within your evaluation to support your ideas.

Write a 6–8-page report in Word format. Apply APA standards to citation of sources. Use the following file naming convention: LastnameFirstInitial_M3_A2.doc.

Grading Rubric

This assignment is worth 200 points and will be graded using a rubric. Download and read the rubric to understand the expectations.

LASA 1 Grading Criteria

Assignment Component

Proficiency

Maximum Points

Content Knowledge: Understanding

Communicates an understanding of how to identify the problem and describe differences between current and ideal state, what drives it, and how it can benefit the buyer.

Response incorporates analysis and synthesis of central concepts of the assigned topic.

Response reflects understanding of the nature of the specific topic within the discipline and its applications in contemporary times.

Response provides necessary details and specific examples.

Content Knowledge: Understanding

Communicates an understanding of how to describe the product and explain the internal and external sources.

Response incorporates analysis and synthesis of central concepts of the assigned topic.

Response reflects understanding of the nature of the specific topic within the discipline and its applications in contemporary times.

Response provides necessary details and specific examples.

Content Knowledge: Understanding

Communicates an understanding of how to evaluate the alternatives, defined in terms of consumer needs, product benefits, and/or attributes. Identifies selection criteria.

Response incorporates analysis and synthesis of central concepts of the assigned topic.

Response reflects understanding of the nature of the specific topic within the discipline and its applications in contemporary times.

Response provides necessary details and specific examples.

Content Knowledge: Application Component 1

Communicates the ability to define the purchase decision and identify the high-level factors that interrupt or deter a purchase.

Response demonstrates a working command of the disciplinary content knowledge.

Response examines the specific issue within the context of the topic area using relevant details and examples.

Response analyzes the specific aspect of the issue to applicable areas within the discipline and their relevance to real-world contexts.

Response is adequately supported by current and relevant literature.

Content Knowledge: Application Component 2

Communicates the ability to evaluate post-purchase evaluation.

Response demonstrates a working command of the disciplinary content knowledge.

Response examines the specific issue within the context of the topic area using relevant details and examples.

Response analyzes the specific aspect of the issue to applicable areas within the discipline and their relevance to real-world contexts.

Response is adequately supported by current and relevant literature.

Written Communication/ Personal Effectiveness

Conveys through, written word understanding, and application of academic writing has proper grammar, spelling, and attribution.

Writing is concise and clear in content, language use, grammar, organization, and sentence structure.

Writing is free of major grammatical and usage errors.

Total:

200

Executive Summary Presentation

The ability to present one’s findings from an evaluation or research study in a concise and persuasive manner is a requirement for any successful manager.

In LASA 1—The Buying Process , you evaluated the buying process of an online consumer product or service from the marketer’s point of view using the five stages of the buying decision process.

Using your research findings from LASA 1—The Buying Processcreate an executive summary PowerPoint presentation. Cover the following:

Include a statement of the problem or the topic of M3: Assignment 2.
Concisely evaluate the findings from your research.
Recapitulate any main conclusions or recommendations.

Develop a 6–8-slide presentation, excluding the title and reference slides, in PowerPoint format. Apply APA standards to citation of sources. Use the following file naming convention: LastnameFirstInitial_M4_A2.ppt.

Assignment 2 Grading Criteria	Maximum Points
Created a comprehensive executive summary of research findings from M3: Assignment 2.	80
Wrote in a clear, concise, and organized manner; demonstrated ethical scholarship in accurate representation and attribution of sources; displayed accurate spelling, grammar, and punctuation.	20
Total:	100