Kodak and Fujifilm

1. Describe the history and core business of each company

2. Compare and contrast the management approach each took to Internet marketing and sales.

3. Analyze 3 reasons for Amazon’s success despite not turning a profit for the first five to six (5-6) years.

4. Discuss 3 reasons Borders, although initially successful and profitable

5. Discuss the extent to which the management of each company adapted to changing market conditions.

6. Recommend 3 ways a company should build in flexibility to back up its decision-making process so as to adapt to changing market conditions