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Digital media has changed the ways ideas, information, and arguments in society are communicated both locally and globally. Individuals and organizations frequently use digital media as a means to influence individuals and organizations. Students are required to identify news stories which demonstrate how digital media has been used to influence or has changed core business processes within organizations or for individuals. You will then create a presentation (using an application like PowerPoint) which interprets and analyzes how the messages within the digital media were used to guide decision-making. Formatting Requirements Project must follow APA style Footers including slide numbers, student name, and project name File name first initial, last name and project (ex. BWright_casestudy) Minimum of 15 slides, maximum 20 slides (excluding title slide and bibliographical slide) Use of tables, graphs, images, etc. of appropriate size that are relevant to the information being conveyed is highly encouraged. Title slide to include: Your name Instructor name Course name and number Project title Content Requirements Introduction and Synopsis of News Story Influence on or change to Organization and/or Individual Analysis of How Digital Media Guided Decision Making Conclusion and Analysis of Results of Change Bibliographical slide with minimum of 2 professional / scholarly sources. Wikipedia is not acceptable. Keep in mind the 7 x 7 rule with presentation software, which effectively states no more than 7 words per bullet and 7 bullets per slide. This something to keep in mind to assist in effectively communicating information and not a specific requirement of the project. Complete and submit your project no later than 11:59PM (ET) on 07/17/2016.

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Rubric Name: Project 2 Rubric (Presentation)

Criteria

Met all of following Requirements:

Professional font and appropriate size
Footers including slide numbers, student name, and project name
File name first initial, last name and project (ex. DJohnson_presentation)
Use of tables, graphs, images, etc. of appropriate size that are relevant to the information being conveyed is highly encouraged.
Minimum of 15 slides, maximum 20 slides
Excluding title slide and bibliographical slide
Title Slide including

Project Name/Number
Course Name/Number
Your Name
Project Title
Instructor Name
Bibliographical Slide

Minimum of 2 professional / scholarly sources.

Sites like Wikipedia are not permitted.

Missing One of following Requirements:

Professional font and appropriate size
Footers including slide numbers, student name, and project name
File name first initial, last name and project (ex. DJohnson_presentation)
Use of tables, graphs, images, etc. of appropriate size that are relevant to the information being conveyed is highly encouraged.
Minimum of 15 slides, maximum 20 slides
Excluding title slide and bibliographical slide
Title Slide including

Project Name/Number
Course Name/Number
Your Name
Project Title
Instructor Name
Bibliographical Slide
- Minimum of 2 professional / scholarly sources.

Missing Two of following Requirements:

Professional font and appropriate size
Footers including slide numbers, student name, and project name
File name first initial, last name and project (ex. DJohnson_presentation)
Use of tables, graphs, images, etc. of appropriate size that are relevant to the information being conveyed is highly encouraged.
Minimum of 15 slides, maximum 20 slides
Excluding title slide and bibliographical slide
Title Slide including

Project Name/Number
Course Name/Number
Your Name
Project Title
Instructor Name
Bibliographical Slide

Minimum of 2 professional / scholarly sources.

Sites like Wikipedia are not permitted.

Missing Three of following Requirements:

Professional font and appropriate size
Footers including slide numbers, student name, and project name
File name first initial, last name and project (ex. DJohnson_presentation)
Use of tables, graphs, images, etc. of appropriate size that are relevant to the information being conveyed is highly encouraged.
Minimum of 15 slides, maximum 20 slides
Excluding title slide and bibliographical slide
Title Slide including

Project Name/Number
Course Name/Number
Your Name
Project Title
Instructor Name
Bibliographical Slide
- Minimum of 2 professional / scholarly sources.

Requirements not minimally met.

Introduction -- Provided throrough overview of news event or advertising campaign

Synopsis -- Complete overview of how digital media created influence and was used during event/campaign.

Presentation -- Clearly spoken, did not read slides, engaged audience (Hybrid or Face-to-Face Classes only).

Introduction -- Provided reasonable overview of news event or advertising campaign

Synopsis -- Partial overview of how digital media created influence and was used during event/campaign.

Presentation -- Adequately communicated, read slides, engaged audience (Hybrid or Face-to-Face Classes only).

Introduction -- Provided partial overview of news event or advertising campaign

Synopsis -- Weak overview of how digital media created influence and was used during event/campaign.

Presentation -- Adequately communicated, read slides, little eye contact (Hybrid or Face-to-Face Classes only).

Introduction -- Vague overview of news event or advertising campaign

Synopsis -- Little to no discussion of how digital media created influence and was used during event/campaign.

Presentation -- Marginally communicated message by reading slides, unrehearsed (Hybrid or Face-to-Face Classes only).

Elements of the Introduction, Synopsis or Class Presentation were not met.

Thorough discussion of the influence that digital media had on the news event or advertising campaign including example(s) of actual digital media used.

Partial discussion of the influence that digital media had on the news event or advertising campaign including example(s) of actual digital media used.

Thorough discussion of the influence that digital media had on the news event or advertising campaign but did not include example(s) of actual digital media used.

Partial discussion of the influence that digital media had on the news event or advertising campaign but did not include example(s) of actual digital media used.

Neither the discussion requirements nor the incorporation of the digital media requirement was met.

Thorough analysis of the influence that digital media had on the targeted group or individual including reference to sources illustrating the influence.

Partial analysis of the influence that digital media had on the targeted group or individual including reference to sources illustrating the influence.

Thorough analysis of the influence that digital media had on the targeted group or individual but does not include reference to sources illustrating the influence.

Partial analysis of the influence that digital media had on the targeted group or individual but does not include reference to sources illustrating the influence.

No analysis of the influence of digital media on the target audience was performed.

Thorough conclusion drawn from the influence that digital media had on the targeted group or individual including reference to sources illustrating the influence.

Partial conclusion drawn from the influence that digital media had on the targeted group or individual including reference to sources illustrating the influence.

Thorough conclusion drawn from the influence that digital media had on the targeted group or individual but does not include reference to sources illustrating the influence.

Partial conclusion drawn from the influence that digital media had on the targeted group or individual and does not include reference to sources illustrating the influence.

No conclusion drawn or analysis performed.

Overall Score