For Kim Woods

Think about products you were enticed to purchase using social media (e.g., Twitter, Facebook, Tumblr, Vine, YouTube, etc.)

1.         Tell us your favorite product that you purchased using social media and what positioning statement the company used.

2.         Make sure you include the information from the fill-in-the-blank positioning statement.

a.         Whom are you trying to persuade? (Who is your target segment?)

b.         Whom are you competing with? (Who are your competitors? What is your major product category? What frame of reference will customers use in making choices?)

c.         How are you better? (What is your uniqueness, your competitive advantage, your point of difference? Do you have any attribute or benefit that dominates competitors?)

3.         Also, state your opinion on how well social media clearly portrayed the positioning statement.