For Kim Woods

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Choose two of the four organisational theory perspectives and discuss how and why they provide us with alternative ways of understanding and analysing Coca-Cola and its relationship with its organisational environment. Draw upon the required textbook and Coca-Cola readingsand your own research to answer the question. 

 

Words: 2000 Words

Referencing Style: Harvard

 

Required readings for the Coca-Cola Case Study:

1.    Gopinath and Prasad, “Toward a critical framework for understanding MNE operations: Revisiting Coca Cola’s exit from India, Organization 20(2), pp.212-232

2.    Ciafone, A., 2012 “If ‘Thanda Matlab Coca Cola’ Then ‘Cold Drink Means Toilet Cleaner’: Environmentalism of the Dispossessed in Liberalizing India” International Labour and Working-Class History, v.81, pp.114-135

3.    Moses, C.T., Vest, D., 2010 “Coca Cola and PepsiCo in South Aftrica: A Landmark Case in Corporate Social Responsibility, Ethical Dilemmas and the Challenges of International Business” Journal of African Business v.11, pp.235-251.

4.    Gill, L. “‘Right There with You’ Coca Cola, Labor Restructuring and Political Violence in Colombia” Critique of Anthropology Vol 27(3), pp. 235-260.

5.    Barkay, T., “When Business and Community Meet: A Case Study of Coca Cola” Critical Sociology 39(2), pp.277-293.

6.    Ravi Raman, K., 2007, “Community – Coca Cola Interface; Political-Anthropological Concerns on CSR” Social Analysis 51(3) pp. 103-120

 

7.    Regassa, H., & Corradino, L. (2011). Determining the value of the Coca Cola–A Case Analysis. Journal of the International Academy for Case Studies, 17(7).

 

Please note !

A key point to remember in answering the questions is not to be overly descriptive.  In answering the question you will need to develop an argument. An argument requires ‘expressing a point of view on a subject and supporting it with evidence’ (see http://www.unc.edu/depts/wcweb/handouts/argument.html) The basic components of an argument include:

  • Making a claim (informed by relevant organisational perspectives and/or theories)
  • Supporting your claim with evidence
  • Recognising and engaging with counterclaims

I have also included a document which shows a draft format of how and what the essay should be structured. Please do take a look as that is the requirement as stated by my Course Coordinator.

Thank you !

 

  • 9 years ago
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