KIM WOOD

HARVARD REFERENCING

IN TEXT REQUIRED

4500 words

Title: Effects of brand recall on company image (General motors & volkswagen)

•          Abstract (short summary: about 100 words summarising your research project)

•          Introduction

•          Literature Review (minimum of 20 references)

•          Aims/objectives

•          Methodology

•          Limitations

•          Value of research

•          Main body

•          Conclusions

•          Annotated bibliography

•          Appendix (if required)