Keynows "Marketing Analysis"

Continue with the case study you chose in Week 2.

Write a 3-5 page paper/analysis on your chose case study (See Week 2) where you consider the Marketing Implementation Strategy and the Evaluation and Control sections for your chosen case study.

Consider these elements as you write your paper:

Marketing Implementation

Structural Issues

Tactical Marketing Activities (Include the table in your Marketing Plan Worksheets)

Evaluation and Control

Formal Controls

Informal Controls

Implementation Schedule and Timeline

Within your paper/analysis be sure to address the following:

Include a title page and 2-3 references.  

Only the body of the paper will count toward the page requirement.  Only one reference may be located online (not Wikipedia)