Kellogg corporation

Choose two (2) public corporations in an industry with which you are familiar – one (1) that has acquired
another company and operates internationally and one (1) that does not have a history of mergers and
acquisitions and operates solely within the U.S. Research each company on its own Website, the public
filings on the Securities and Exchange Commission EDGAR database ( http://www.sec.gov/edgar.shtml),
in the University's online databases, and any other sources you can find. The annual report will often
provide insights that can help address some of these questions.
1. For the Kellogg corporation that has acquired another company, evaluate the strategy that led to the
merger or acquisition to determine whether or not this merger or acquisition was a wise choice. Justify
your opinion.
2. For the corporation B that has not been involved in any mergers or acquisitions, identify one (1)
company that would be a profitable candidate for the corporation to acquire or merge with and
explain why this company would be a profitable target.
(Please find a solely American corporation that has not been involved in any merger or acquisitions)
(Please find company that would be a good candidate for merger or acquisition for company B)
3. For the corporation that operates internationally, briefly evaluate its international business-level
strategy and international corporate-level strategy and make recommendations for improvement.
4. For the corporation that does not operate internationally, propose one business-level strategy and
one corporate-level strategy that you would suggest the corporation consider. Justify your
proposals.

Introduction
The purpose of this paper is to identify the various levels and types of strategy used in a firm that
operates internationally and solely domestically.
About Kellogg
Since the 1900, Kellogg Company has always been passionate and committed to serving
nutritional cereal brands that help to meet the dietary needs of people all over the world. The
company’s major competency is the manufacturing and marketing of ready-to-eat cereal and
convenience foods to include cookies, crackers, toaster pastries, cereal bars, fruit-flavored
snacks, frozen waffles and veggie foods (NYTimes.com, 2013). Kellogg’s is known for its
diversified product lines under brand names such as Kellogg’s, Famous Amos, Austin, Rice
Kipsies, Pop-tarts, Corn Pops, Eggo, Froot Loops, and Frosted flakes just to name a few. Their
products are manufactured throughout 17 countries and marketed in more than 180 countries
Kellogg Acquisition Strategy
Kellogg Company bought Pringles for an estimate of $2.7 billion from Procter & Gamble.
Increased Market Power Strategy
Increased Diversification Strategy
http://dealbook.nytimes.com/2012/02/15/kellogg-wins-pringles-after-diamond-deal-falls-apart/
Kellogg Wise Choice Or Not
International Business Level Strategy
Choose one from list below & evaluate:
• Cost leadership
• Differentiation

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•
•

Focused Cost Leadership
Focused Differentiation
Integrated Cost Leadership/Differentiation

International Corporate-Level Strategy
Choose one from list below & evaluate:
• Multidomestic Strategy
• Global Strategy
• Transnational Strategy
About Corporation B
Corporation B Merger or Acquisition With Company C
Why Company C would be a Profitable Target for Corporation B
Business Level Strategy
Please Choose One from the list below:
• Cost leadership
• Differentiation
• Focused Cost Leadership
• Focused Differentiation
• Integrated Cost Leadership/Differentiation
(Please Justify)
Corporate-Level Strategy
Please Choose One from the list below:
• Related Constrained Diversification
• Related Linked Diversification
• Unrelated Diversification
(Please Justify)
Conclusion

References:
NYTimes (2013). Kellogg company: Company information. Retrieved from:
http://topics.nytimes.com/top/news/business/companies/kellogg_company/index.html