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Journal #6 – Marketing (Chapter 15)

Advertising is an important part of an organization’s promotional mix.

Questions:

1) During the last year, you have been exposed to a number of television advertisements. Identify and describe what you believe to be the best TV commercial that you have experienced over the last year. Why do you feel that this ad is the very best?

  In this and other journals and papers: Incorporate additional research in your responses, demonstrating that you did some investigating that relates to the journal topic, and/or supports your answers. Even though this is a personal journal, it should also include some additional research as well as reflection. Dr. Jean