Journal 5.2

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Please work on the following tasks.

(1). Visit Bayer CropScience at http://www.bayercropscience.us (Links to an external site.) (Links to an external site.) or Google to learn its business and strategies.

(2). Based on your previous study of Monsanto and this study of Bayer, find success factors for the genetically modified organism (GMO) industry. In general, success factors mean conditions (requirements) that companies in a certain industry must satisfy to win or survive in the market.

(3). Based on the success factors, make your own Competitive Profile Matrix for Monsanto with Bayer.  You can optionally decide weight and rating based on your own opinions.

 

Write a detailed staff memorandum responding to the requirement while using American Psychological Association (APA) Manual standards to report your research by citing and referencing your work. Ensure you use the memorandum outline as described in the grading rubric under Business Communication.

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