Johnston MKT120 Ch13 quiz

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Question 1

  1.  

Retailing on the Internet already accounts for about 25 percent of all retail sales.

Answer

[removed]True

[removed]False

5 points  

Question 2

  1.  

Truck wholesalers may provide almost the same services as full service wholesalers, but they usually specialize in perishable products that regular wholesalers prefer not to carry.

Answer

[removed]True

[removed]False

5 points  

Question 3

  1.  

Specialty wholesalers usually sell a very narrow range of products and compete with other wholesalers who have a broader range of products by offering expert technical help and/or service to their customers.

Answer

[removed]True

[removed]False

5 points  

Question 4

  1.  

Agent wholesalers are very common in international marketing.

Answer

[removed]True

[removed]False

5 points  

Question 5

  1.  

When a department store manager decides to offer its female shoppers a free trial of Clinique's new skin cream, this is a decision about:

Answer

[removed]

 

Product

[removed]

 

Place

[removed]

 

Promotion

[removed]

 

Price

5 points  

Question 6

  1.  

Regarding supermarkets, which of the following statements is TRUE?

Answer

[removed]

 

They average less than $5 million a year in sales.

[removed]

 

Net profits after taxes usually amount to about 3 percent of sales.

[removed]

 

Compared to super warehouse stores, they offer lower prices and more service.

[removed]

 

All of the above are true.

[removed]

 

None of the above is true.

5 points  

Question 7

  1.  

"Voluntary chains" are retailer-sponsored groups--and "cooperative chains" are wholesaler-sponsored groups--that work together to better compete with corporate chains.

Answer

[removed]True

[removed]False

5 points  

Question 8

  1.  

A consumer who went to shop at a "supercenter" would probably expect not only to be able to buy food and health care products, but also to leave dry-cleaning or have shoes repaired.

Answer

[removed]True

[removed]False

5 points  

Question 9

  1.  

Wholesalers:

Answer

[removed]

 

Have had to deal with a competitive threat posed by large retailers that have taken over wholesale functions.

[removed]

 

Do not use e-commerce to serve customers.

[removed]

 

Face competitive pressure from shipping companies such as FedEx and UPS that make it easier for producers to ship directly to customers.

[removed]

 

All of the above.

[removed]

 

A and C only.

5 points  

Question 10

  1.  

Retailers who follow a policy of "buy low and sell high" are practicing the "mass-merchandising concept."

Answer

[removed]True

[removed]False

5 points  

Question 11

  1.  

Compared to conventional retailers, which of the following types of retailers offer a wider product assortment but less service?

Answer

[removed]

 

Convenience stores.

[removed]

 

Supermarkets.

[removed]

 

Telephone order retailers.

[removed]

 

Department stores.

[removed]

 

Limited-line stores.

5 points  

Question 12

  1.  

The sale of candy from a vending machine at a bus station is not considered retailing since no store is involved.

Answer

[removed]True

[removed]False

5 points  

Question 13

  1.  

Regarding supermarkets, which of the following is NOT true?

Answer

[removed]

 

They introduced self-service to reduce their costs.

[removed]

 

After-tax profits are very good--averaging 10 to 15 percent of sales.

[removed]

 

The newer ones carry 47,000 product items.

[removed]

 

They average about $17 million a year in sales.

[removed]

 

They got their start as an experiment during the Depression.

5 points  

Question 14

  1.  

The "wheel of retailing" theory says that:

Answer

[removed]

 

retailers go through cycles from high costs and prices to lower costs and profits.

[removed]

 

general stores will dominate U.S. retailing in the next century.

[removed]

 

new types of retailers enter as low-status, low-margin, low-price operators and eventually offer more services and charge higher prices.

[removed]

 

all of the above are true.

[removed]

 

none of the above are true.

5 points  

Question 15

  1.  

The trend toward scrambled merchandising can be explained by:

Answer

[removed]

 

the "Wheel of Retailing" Theory.

[removed]

 

the fact that cities are getting larger and larger, and it is harder for a retailer to segment the market.

[removed]

 

growing consumer demand for more service in retail stores.

[removed]

 

the fact that some retailers have traditionally used markups which seem "too high" to other retailers.

[removed]

 

the growth of telephone and direct-mail retailers.

5 points  

Question 16

  1.  

When a supermarket manager decides to offer online ordering at the store's Web site, this is a decision about:

Answer

[removed]

 

Product

[removed]

 

Place

[removed]

 

Promotion

[removed]

 

Price

5 points  

Question 17

  1.  

A consumer's total cost of shopping on the Internet includes delivery costs in addition to purchase price.

Answer

[removed]True

[removed]False

5 points  

Question 18

  1.  

Single-line stores that used to carry anything they could sell in reasonable volume were the main retailers in the United States.

Answer

[removed]True

[removed]False

5 points  

Question 19

  1.  

Which of the following is NOT a franchise operation?

Answer

[removed]

 

Subway (food).

[removed]

 

H & R Block (tax work).

[removed]

 

Kinko's (copy center).

[removed]

 

7-Eleven (convenience store).

[removed]

 

All of the above are franchises.

5 points  

Question 20

  1.  

Telephone selling (telemarketing) is still extremely popular despite the National Do Not Call Registry.

Answer

[removed]True

[removed]False

 

 

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