It is a responsibility of the global firm to ascertain the level of importance of various aspects of culture. Companies’ operations need to recognize and adjust to the cultural environment. Name the four elements of culture and indicate why they are impor

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It is a responsibility of the global firm to ascertain the level of importance of various aspects of culture. Companies’ operations need to recognize and adjust to the cultural environment. Name the four elements of culture and indicate why they are important when marketing products and services internationally. Provide examples in your response

    • 11 years ago
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