Introduction to Marketing

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  • What are 2 demographic and 2 psychographic characteristics of the customer who you think would be interested in purchasing the brand’s products?
  • Define the customer buying process. Why is it important to understand this process when deciding how to capture the customer’s attention?
  • · Are there ethical considerations that will shape development of your message to the target market? How might ethical standards and social responsibility of a company (and brand) affect the buying process? 300-400 words
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    kim woods
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