Internationalization of retailing in the clothing industry: Case study of H&M

Methodology of H&M internationalization

Research purpose

Research approach

Research strategy

Case study design

Data collection method

Sample selection

Data analysis

ANALYSIS

Internalization of H&M

Choice of International markets

International entry market strategy: Brazil and China

Expansion strategy

Why do clothing retail companies enter international markets?

How do clothing retail companies select their foreign market?

How H&M choose its entry into foreign market?

How can the expansion strategies of clothing retailers companies in foreign market can be described?

Implications for management