International Research - Please have a GOOD command of English as many of you DO NOT

n this case assignment, you will analyze an international marketing research case and provide recommendations. You will evaluate potential demand, competition, consumer receptiveness, location, and brand new for a new product in India. Use Case 23-4, Hokey Pokey Is Born in India, on pages 633–634 in your Marketing Research textbook.

For the purposes of this assignment, you will want to incorporate the answers to the five questions at the end of the case into a cohesive essay that is 2–4 pages long.

Scoring criteria:

• Analyze international marketing opportunity and competition.
• Analyze case facts related to the scope of product offering.
• Apply marketing mix measures in research to the global marketplace.
• Analyze branding and determine suitability of brand name.