International Marketing Analyze and evaluate the following statement: "All too often cultures are insufficiently studied or wrongly interpreted by newly entering outsiders. It might seem that responsiveness to cultural differences should be second nature

International Marketing

Analyze and evaluate the following statement: "All too often cultures are insufficiently studied or wrongly interpreted by newly entering outsiders. It might seem that responsiveness to cultural differences should be second nature to marketers and therefore virtually reflexive" Do you agree? Provide your evaluative perspective, in detail, to this statement. 1-2 pages 2 references.