International Marketing

Prepare a project Report that must include –

A market evaluation of a country other than the U.K. demonstrating thorough analysis of secondary data (minimum 2000 and maximum 2,500 words, not including the references and appendices)

1. PEST analysis (25%)

2. A market entry plan for a chosen brand (including positioning strategy) based on a ‘realistic’ evaluation of the chosen firm’s characteristics e.g. resource base etc. (25%)

3. The report should also include an explanation of why and how that expansion would benefit your chosen firm. (25%)

4. You must draw on academic theory to justify your analysis and proposal.  (25%)

All sources of information should be fully acknowledged and properly referenced using the HARVARD STANDARD