International Business Management

International Business Management

The essay should demonstrate understanding of the relevant theory, with application 

to examples. The essay should be 2800-3200 words, excluding referencing.

The following is the essay topic:

“For a multinational enterprise (MNE), what are relative advantages/disadvantages 

for exporting and importing? How can the corporate strategy best be served by, 

respectively, exporting and importing processes? You should support your argument 

with one or more critical case studies”

The basic format of the essay should be a theory, concept or approach which is 

critically analyzed. Then a case study or practical examples should be presented that 

not only illustrates how the theory can be applied, but also reveals further critical 

insights into the theory itself. The conclusion should demonstrate how the case study 

can lead to an improvement in the theory.

Student should make all efforts to avoid plagiarism by reading and reflecting on the 

information sources before committing their own thoughts to paper; there is never a 

reason to copy, although quotations may be occasionally appropriate. Correct Harvard 

style referencing should always be used.