International Business

The  context:  You  are  employed  by  a  consulting  company.  Your  company  has  been  recentlyapproached by Kraft Foods Group that is looking for new business opportunities overseas. One optionthat has been suggested to a board of directors is soft drinks industry in  Pakistan. Your task is toevaluate the attractiveness of  this industry. You are required therefore to carry out  the necessaryresearch to construct an analysis of the overall competitiveness and investment attractiveness of thePakistani soft drinks industry. You should use a range of published sources of information in thistask, such as books, academic journals, periodicals, web resources and relevant databases.

Part 1: Porter’s National Diamond Analysis (60 marks)

Apply the extended version of  Porter’s National Diamond (PND) model to the  Pakistani soft drinksindustry.

Part 2: Market Entry Strategy (20 marks)

Based  on  your  research  and  analysis  of  the  country’s  institutional  environment,  discuss  th eadvantages,  appropriateness and limitations of  using  Foreign Direct  Investment (FDI)  as an entrystrategy to Pakistan. You need to provide clear recommendations

Part 3: Contemporary Management Issues (20 marks)

Discuss TWO key issues that the company’s management should take into account before developingoperations in the Pakistani soft drinks industry

The word limit for the overall assignment is 3600 words. PLAGIARISM FREE.