Internal Environment Report COCA COLA

Complete an analysis of the key internal factors that have implications for successful implementation of your organization’s strategy and goals/objectives. Submit your work in your assignment folder in the form of an approximate 2,000-word double-spaced APA-formatted paper. The title page, reference list, and any appendices are not included in this suggested word count. You do not need to include an abstract.

Your paper should address these topics:

1. Identify your company’s core competencies and assess which ones are rare, costly, or not easily imitated.
2. Present a summary of your organization's strengths and potential (or currently verifiable) competitive capabilities. Also summarize the organization's weaknesses. (Note: You will have an opportunity to complete a full SWOT analysis, including threats and opportunities, as part of your week 6 paper.) Put your summary in a table and include a brief narrative explanation of your supporting rationale. You might find this resource helpful:
   
3. Apply the Resource-Based View (RBV) to help you identify both the tangible and intangible assets your organization may be able to use to accomplish its intended strategies.
4. Consider and discuss the things that may make your organization's resources and capabilities difficult for others to imitate. Use Value Chain Analysis to help you deepen your understanding of the relative value of the resources and capabilities you have identified. Seek objective and independently verifiable evidence of potential rarity of the resources and capabilities.