Integrated Marketing for Entrepreneurs (MKTG 605-1701b-01) These word documents requirements are 1,000-1500 words, APA format- DBL spaced, Intext citations and references, times new roman 12pt font. Due by Wednesday March 8, 2017. Unit 2 Individual Projec

Integrated Marketing for Entrepreneurs (MKTG 605-1701b-01)

These word documents requirements are 1,000-1500 words, APA format- DBL spaced, Intext citations and references, times new roman 12pt font. Due by Wednesday March 8, 2017.

Unit 2 Individual Project

Individual ProjectUnit:  The Basic Marketing Plan

Assignment objectives - Demonstrate understanding of the use of a broad set of digital communication tools.

Determine the use of available tools for integrated marketing on the internet.

Assess which tools should be the most effective for promoting their specific new business ventures.

Assignment details- For this assignment, you will create a marketing mix document with the following 5 sections-

Product: This section includes features, options, brand name, packaging, and service characteristics.

Price: This section includes a pricing schedule, discounts, relative pricing, payment terms, and credit.

Place: This section includes location, channels, in-store, on-shelf locations, on-site locations, and market coverage.

Promotion: This section includes promoting, public relations (PR), and selling.

People, participation, or philanthropy: This section includes information of your choosing.

Please submit your assignment