Integrated marketing communications plan

• Prepare a proposal which includes your advertising media plan. Include both traditional and non-traditional forms of advertising, including online. Be sure to include your social media strategy in your proposal.
• Describe how the media selected is matched to the media habits of the target market.
• Outline how consumer promotions should be integrated into your integrated marketing communications strategy.
•  Many brands use cause marketing to promote interest in their products. Describe how your brand can utilize cause marketing to promote brand loyalty.
• Develop a public relations plan for your brand. Describe and discuss the key elements of the public relations strategy and provide justification

Brand - Quiznos

Submit a 5-6 page paper written in APA format

Additionally, you have been asked to prepare a presentation to present your integrated marketing communications (IMC) plan to the executive leadership team. Prepare a 10-15 page PowerPoint presentation to sell your suggested IMC plan to the executive staff. Use the notes section in PowerPoint to provide additional information not included on the slides