Insurance

Insurance Operations- Chapter 3        Name_____________________

Please remember that you must do your own work. Any plagiarism will result in a grade of zero for all students involved. Please use your own words even if you are using the textbook for answers. Always provide a citation when a reference is used.

1. Summarize how the insurance needs of small business can be covered on an insurance policy.

1. List the five characteristics that distinguish types of insurance customers.

1. Contrast primary data and secondary data used for insurer market research.

1. Describe how market intelligence can help an insurer improve its customer focus.

1. Describe two major marketing information systems.

1. Explain why ownership of expiration lists is an advantage to an independent agency.

1. Describe the benefits an independent agent network can offer to its members.

1. Name six methods producers use to locate prospective clients.

1. Identify two advantages of using qualified producers to handle claims.

1. Describe how assessment of its internal strengths and weaknesses can help an insurer in the selection of distribution systems and channels.