Instead of relying on a full-coach, round-trip unrestricted fare of about $2,000 between Cleveland and Los Angeles… Continental [Airlines] since...

Instead of relying on a full-coach, round-trip unrestricted fare of about $2,000 between Cleveland and Los Angeles… Continental [Airlines] since June has offered a $716 unrestricted fare in that market… Through October, the test resulted in about the same revenue that Continental thinks it would have collected with its higher fare.