Information Systems CRM Case Analysis For 2 Pages

Written Portion of the Case Summary

Two pages in length total maximum (APA format - 12 font, double spaced).

     Page 1 – mandatory section headings     

·      Introduction/Summary of Case

·      Issue(s)/Motivation

·      Fundamental Technology(s) Involved

·      Various Alternatives or Implementations or Comparison of the Technology(s)  

·      Critique/Evaluation of the Alternatives or Implementations of the Technology(s) Involved

·      Future of the Technology(s)

     Page 2 –- List and answer only the “CASE STUDY QUESTIONS” posed by authors

1.     What types of companies are most likely to adopt cloud-based CRM software services? Why? What companies might not be well-suited for this type of software?

2.     What are the advantages and disadvantages of using cloud-based enterprise application?

3.     What people, organization, and technology issues should be addressed in deciding whether to use a conventional CRM system versus a cloud-based version?

Text: Management Information Systems: Managing the Digital Firm; Thirteenth Edition; Kenneth C. Laudon and Jane P. Laudon; Pearson Education, Upper Saddle river, NJ, 07458; 2014; ISBN 13:978-0-13-305069-1