The influence of unofficial brand ambassadors on brand perception

Here is a basic outline of how it should be written


??� 2 key areas (Consumer Behavior, International Marketing, Social Media?�)
??� 1 paragraph; practical phenomenon
??� 1 paragraph; describe literature and gap
??� State problem statement
??� State 2-3 theoretical contributions
??� State 2-3 practical contributions
??� 3-5 key reference

Things that should be hilgihted are as mentioned the gap should be discussed basically that there is no current literature that examine this particular phenommenon. Most of the literature is on official brand ambassadors but there isnt much on unofficial ones (think youtube guru's for cosmetics)