Industry Analysis

Using the product from Week 1, Product Analysis, students are required to write an in-depth analysis of the industry.

Topics to be analyzed include (but are not limited to):

1. Industry analysis, including
   1. Type of industry
   2. Size of industry
   3. Expected profit margins
   4. Marketing strategy (low-cost or product differentiation).  Make sure you support your answer.
   5. The most common channel of distribution
      1. Direct, wholesalers, on-line presence, or other
2.  Industry growth (estimated)
   1. Us a a graph to show the previous three years but anticipated growth for the next two years.
   2. It is recommended the students incorporate the leading competitor's information into this same graph.
3. Competitor analysis
   1. List the three leading competitors and their respected competitive advantages and weaknesses
   2. Pricing structures
   3. Marketing strategy