Individual Report. Length of report: 2,000 words. This is the major piece of coursework for this module. It is designed to develop knowledge and practical ability in creating a marketing plan

A. LEARNING OUTCOMES ACCESSED

The learning outcomes accessed are (i), (ii), (iii), (iv), (v) & (vi) as presented on page 9.

B. REQUIREMENTS

You will be working, through the creation of a marketing plan for an organisation of

your choice identified in Assignment 1. The marketing plan will be developed during the course of the lectures, each with element of the marketing plan constructed by

applying the theory from the chapters in the text. You are required to bring their stages of the plan to each lecture where feedback is provided with the aim of reviewing progress and suggesting areas for improvement.

The Marketing Plan must be presented in Report Format using Harvard Referencing

Style and include an Executive Summary along with a Table of Contents. See page

240 through to 244 of the textbook for an example of marketing plan format.

C. General Layout of Written Assignment

1. 1st page: submission form, 2nd page: Student’s cover page with indication of word count. 3rd page: Table of Contents followed by body of assignment. Assignment should be in report format with headings and sub-headings.

2. Type written with Times New Roman or Arial font size: 12. 1.5 or 2x line spacing. Single or double side printing. Reference list on last page.

Keypoints :

1.Situation Analysis (50%)

SWOT Analysis (Strengths ;Weaknesses ;Opportunities ;Threats)

PESTLE Analysis

2.Marketing Strategy (50%)