Individual ProjectUnit: Print Ad Design Media Planning

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6 body pages
- Analyze components of print copy, together with important guidelines for writing print copy
- Apply research for promotion planning and describe the role of an advertising agency’s creative department
- Assess the nature of the Internet as a medium for communicating and advertising
- Assess the principles and components that help ensure effective design and purpose of print ads and describe the fundamentals of media planning
- Rank the value of traditional advertising and define the role of support media
- MKTG408 Professional Application
  You are continuing to work with the same business used in the Units 1, 2 and 3 Individual Projects. The U3 IP was a creative brief which will evolve into the creative strategy.
  Part 1: Campaign Theme
  - Campaign theme overview
  - Advertising appeal
  - Advertising execution
  This section of the paper should be 2 pages in length.
  Part 2: Traditional Media
  Creative concepts for two of the following: print, TV, radio, direct mail, outdoor. Describe the following (share existing examples if needed).
  - Headline
  - Copy
  - Visual Elements
  This section of the paper should be 2 pages in length.
  Part 3: New Media
  Creative concepts for two new media options. Describe the following:
  - Headline
  - Copy
  - Visual Elements
  This section of the paper should be 2 pages in length.
  Your assignment should contain a cover page, an abstract page and a reference page in addition to the body. The body of the paper should be 6 pages in length - starting with a brief one paragraph introduction and ending with a short conclusion. The entire submission will be 9–11 pages in length.