Individual Presentation Marking Guide This marking guide is aimed at assisting academic judgement. Mark out of 100. An ideal presentation will include the following attributes: Notes and Table of References (weighting 50%): • A clear cover page with al

Individual Presentation Marking Guide

This marking guide is aimed at assisting academic judgement.

Mark out of 100.

An ideal presentation will include the following attributes:

Notes and Table of References (weighting 50%):

·           A clear cover page with all essential information (name and student number, module name and number, assignment title, word count, and date)

·           Methodical structure mirroring the PowerPoint slides; the notes should be organised thematically

·           An analytical approach and evidence of evaluation; description (particularly based on company website/PR) cannot attract higher grades

·           Short paragraphs providing information to substantiate the points made on the slides (bullet points may be used so long as they provide appropriate depth)

Contain all the elements listed in the assignment: classification of the company e.g. size, sector type of business; analysis of the political, legal and regulatory, socio-cultural and demographic, and technological environments in which your assigned company operates.  Construct a Porters 5 Forces model and Ansoff Matrix model. Identify key factors in the internal and external environment that might affect your company and/or influence decisions made by managers in the company.  Evaluate the rate at which the key factors are changing.

·           growth strategy (organic, acquisition or hybrid), internationalisation strategy and possible drivers of internationalisation in the industry, basic analysis of product/service portfolio

·           Brief explanation of the model, framework, theory or concept used

·           Use of a broad range of sources of information such as textbooks, academic journals, newspapers and trade journals, independent news websites and the company website and annual/ periodic reports (where appropriate) to support information on each slide

·         Appropriate labels for charts, diagrams and/or tables (if used)

·           Appropriate citation of sources in the notes (in the correct format – any acceptable academic convention may be used but Harvard style is preferred)

·           A complete Table of References (in the correct format – any acceptable academic convention may be used but Harvard style is preferred)

·           Approximately within 10% of the word count (2000)

·           Follow instructions for submission published in the handbook.

PowerPoint slides (weighting 50%):

·           Logical structure to the presentation

·           Appropriate clustering of information on slides

·           Slides with introduction and conclusion

·           Use of white space, contrast, colour and appropriate font size

·           Appropriate use of titles, headings and bullets

·           Use of charts, diagrams, tables (if appropriate)

·           Written presentation (grammar, punctuation, spelling)

An excellent presentation (first class – grades: 1-4) will have all of the research and presentation attributes.

A very good presentation (upper second class – grades: 5-8) will have most of the research and presentation attributes.

A good report (lower second class – grades: 9-12) will have many of the research attributes and most of the presentation attributes.

A satisfactory report (third class pass – grades: 13-16) will have a majority of the research attributes and many of the presentation attributes.

A failing report (grades 17-19) will have less than a majority of the research and presentation attributes; grades 17 & 18 will have some of the research attributes and many of the presentation attributes; grade 19 will have fewer research and presentation attributes.

The grade within each classification (first, upper-second, lower-second and fail) will be determined by the quality of the research and presentation, attention to detail and creativity/imagination demonstrated.