Importance/Performance Evaluation Report

Introduction to Research

Assignment No. 2
Importance/Performance Evaluation Report

The QIBT Hotel wished to evaluate the existing facilities at the City Hotel. To do this, QIBT Hotel hired you as a professional in the area of event and facilities management. To complete this exercise, an Importance/Performance evaluation is required. A questionnaire was developed in which business and pleasure travellers were asked to rate how important existing hotel facilities were to them and the performance of that facility in meeting their needs. The collected data file is available on the portal.
For the purposes of this assignment, you are required to analyse data already collected using Excel and write a brief report using the template below to guide the report’s style.

To complete the assignment you are required to undertake the following:
- Calculate importance and performance means and standard deviations for each facility.
- Identify the five most important and five least important features, as well as the five highest performance features and the five lowest performance features.
- Draw up a scatter plot and set benchmark standards that indicate acceptable levels of importance and performance. Attempt to identify those areas that are:
o Performing well,
o Possibly being over-resourced,
o Need attention,
o Are of no real issue to focus attention on.
- Identify any differences between the two types of travellers and any of the facilities.
- Conduct t tests between the two types of travellers and each of the facilities to identify if there are any significant differences in the perceived importance of each facility.
To assist in the preparation of the assignment, tutorials eight, nine, ten and eleven will be allocated to working through the analysis.



Report Format

Style Requirements:
• Double-space your work.
• Remember an evaluation report is succinct and to the point. Make sure everything you write is meaningful. Succinct writing is much better than taking many words to explain what you mean. Spend effort in cleaning up your writing.
• Marking will be concentrated on:
• your processes
• the results, conclusions and recommendations sections
• Keep an electronic copy of your coded data, it may be requested for marking.

Report outline:
The report should be of a professional evaluative style sufficient for QIBT Hotel Management.

Introduction/Rationale:
What the purpose of the report is; what you have done; how you did it and why you did it/why it is important?

Description of organisation and facility:
A couple of lines (you will be provided with a brief background of the QIBT Hotel in the tutorials)

Research methods:
The conceptual questions being answered; what is an importance/performance analysis?
Methods for data analysis
Remember to provide enough detail so the reader can follow what was done.

Results:
What was found (what came from the analysis)?
A description/report plus any tables, graphs, charts that may help explain

Conclusions:
Your interpretation of what the data says; what the results mean. The conclusion should follow logically from the analysis, not just repeat the analysis but restate the problem and apply research outcomes to the problem. Apply overall finding generally to future research.

Recommendations:
What might the organisation do to improve, given the results obtained?
e.g. "It is recommended that:
1. ……………..
2. ……………..