Importance of Reputation Management

Write a paper that discusses the importance of reputation management in relation to an organization's credibility.  If a PR person only has their credibility to offer and is only good as his or her deserved reputation, how can social media help or harm that reputation?

Write between 750 - 1250 word (approx 3 - 5 pages) using Microsoft Word in APA style,

Use font size 12 and 1" margins.

Include cover page and reference page.

Use at least three references from outside course material

Cite all referenc material (data, dates, graphics, quotes, paraphrase words, values, etc,

References must come from sources such as, scholarly journals. CNN, online newspapers such as, The Wall Street Journal, Government websites, etc.