Importance of planning

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1Q. Could the company even plan for this type of situation? If yes, how? If not, why not?

 

2Q. Would goals be useful in this type of situation? What types of goals might a manufacturing company like BMW have in such situation? How about a global airline? How about a small flower grower in Kenya?

 

3Q. What types of plans could companies use in this type of situation? Explain why you think these plans would be important?

 

4Q. What lessons about planning can managers learn from this crisis?

 

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