Identifying Types of Persuasive Appeals

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Locate an online advertisement or persuasive message that is five minutes in length or less. 

 

 

Write a 400- to 700-word analysis of the types of persuasive appeals used in the advertisement or message.  Are faulty logical appeals being employed? How do you know? Be sure to provide a valid URL for the message as part of your Reference(s) page.

 

Include the following in your analysis:

 

  • A description of the content of the message
  • A description of the persuasive techniques being employed
  • An evaluation of the message's call to action and whether or not it effectively motivates the viewer or listener to act upon the message

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